Senior Manager, Content Marketing- Financial Services
GeoPhy
Department:
MarketingWe are Walker & Dunlop. We are one of the largest providers of capital to the commercial real estate industry, enabling real estate owners and operators to bring their visions of communities — where people live, work, shop, and play — to life. We are committed to creating meaningful social, environmental, and economic change in our communities.
Department Overview
Our Marketing department focuses on building and promoting the W&D brand to ensure that everyone understands the benefits of W&D. Our specialized marketing experts collaborate to provide excellent service internally and externally. Our specialties include Brand & Content, Creative, Marketing Strategy & Planning, Digital (Web, Email and Advertising), PR/Social Media, Events, and Operations and Analytics.
The Impact You Will Have
A seasoned content professional who leads the execution of complex content projects and contributes to content strategy. This person balances hands-on creation with project management and stakeholder engagement.
Primary Responsibilities
Content Planning: Maintain and optimize the editorial calendar in line with marketing priorities and market events.
Cross-Functional Collaboration: Partner with subject matter experts in the business lines to create accurate, engaging content.
Project Leadership: Lead the development of multi-format content (e.g., thought leadership pieces, one-pagers, web content, webinars, video scripts).
Thought Leadership: Drive high-level thought leadership campaigns by attending business line meetings and keeping up with the trends for specific business lines.
Brand & Quality Assurance: Review and edit for brand voice and regulatory accuracy.
Performance Analysis: Leverage analytics and performance data to inform future content efforts.
Perform other duties as assigned
Attendance is generally required from 8:30 am – 5:30 pm local time, Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.
Education and Experience
Bachelor’s degree in Marketing, Communications, Journalism, or related field.
5+ years in content marketing or editorial roles required, with at least 3 years in financial services highly preferred.
Excellent writing, editorial, organizational, and stakeholder management skills.
Working knowledge of financial services.
Experience managing contractors or employees preferred
Knowledge, Skills and Abilities
Writing Production and Editorial Oversight
Project Management
Compliance Adherence
Audience Targeting
Analytical Thinking
Ability to show ownership of your work, take on challenges and acknowledge growth opportunities, and demonstrate patience when learning new processes
Courtesy, respect, and thoughtfulness in teaming with colleagues and other stakeholders
This position has an estimated base salary of $90,000 - $100,000 plus discretionary bonus. An employment offer is based on the applicant’s relevant work experience, applicable knowledge, skills, abilities, internal equity, and alignment with market data.
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What We Offer
The opportunity to join one of Fortune Magazine’s Great Places to Work winners from 2015-2023
Comprehensive benefit options* that have earned Walker & Dunlop the silver level of the 2022 Cigna Healthy Workforce Designation™, some of which include:
- Up to 83% subsidized medical payroll deductions
- Competitive dental and vision benefits
- 401(k) + match
- Pre-tax transit and commuting benefits
- A robust health and wellness program – earn cash rewards and gain access to resources that
promote health, engagement, and balance
- Paid maternity and parental leave, as well as other family paid leave programs
- Company-paid life, short and long-term disability insurance
- Health Savings Account and Healthcare and Dependent Care Flexible SpendingCareer development opportunities
Empowerment and encouragement to give back – volunteer hours and donation matching
*Eligibility may vary based on average number of hours worked
EEO Statement
We are committed to equity in all steps of the recruitment and employment experience. We believe in equal access to opportunities in our workplace. We do not tolerate discrimination, including harassment, based on any characteristic protected by applicable law, such as race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, and genetic information, or any other characteristic protected by applicable law. We strive to be a safe place to ask questions, build professional relationships, and develop careers.
SPAM
Please be wary of recruitment scams. An indication of a scam might be a request for sensitive or bank information at the time of application or emails coming from a non walkerdunlop.com email address. Please call us at 301.215.5500, if you have any concerns about information requested during or after the application process.
Fair Chance Hiring
Background checks, including any questions related to infractions, arrests, or conviction records, will not be conducted until after a conditional offer of employment has been accepted. We will consider for employment qualified applicants regardless of arrest and conviction records, in accordance with federal, state, and local laws.