We’re building a world-class team to redefine knowledge work with AI

Zeno is a legal AI startup building a platform that helps lawyers research, review, and draft documents with real legal reasoning — not just text prediction. We’re developing technology that can:

• Search and retrieve statutes, case law, and commentary with high precision.

• Reason step-by-step, applying legal tests and weighing precedents.

• Explain every answer transparently, so lawyers can trace conclusions back to the exact sources.

Where most tools automate surface-level tasks, we’re focused on replicating the way lawyers actually think through legal problems, making depth and trust the foundation of everything we build.

You’re joining an early-stage startup that is already working with leading firms. Backed with €3M in seed funding, we’re now scaling a team of engineers and thinkers who want to solve real problems, drive innovation, and create lasting change in the legal sector.

The role

As Growth Marketing Lead, you’ll own Zeno’s product-led growth engine end-to-end: how the right users discover us, activate, build habits, and expand. This is a foundational role: we’re expanding internationally, and the loops you design now will become the default growth layer we take into every new market.

This is not “run campaigns.” It’s building compounding mechanics across product, lifecycle, and acquisition — grounded in clean instrumentation and real usage behavior.

You’ll work directly with the founders and leadership team, and day-to-day with product, sales, and engineering. You’ll shape what we ship, what we measure, and how we turn product behavior into growth.

What you’ll be working on

• Own the PLG funnel end-to-end: acquisition → activation → retention → expansion, with clear definitions of “value” and “meaningful usage.”

• Reduce time-to-value: redesign onboarding + lifecycle so users reach the first “aha” faster (and know they did).

• Build lifecycle systems that drive habits: onboarding sequences, activation nudges, re-engagement flows, and expansion motions tied to product behavior.

• Instrument everything that matters: define events, funnels, cohorts, and dashboards so growth decisions are trustworthy and fast.

• Run experiments with real leverage: hypothesis → build → measure → decide, across landing pages, onboarding, lifecycle, pricing surfaces, and product prompts.

• Build and scale acquisition channels that feed PLG: content/SEO, partnerships, communities, paid tests — optimized for qualified activation, not raw traffic.

• Partner with Sales on hybrid motion: design how PLG creates pipeline without breaking self-serve simplicity.

• Drive international expansion via repeatable loops: turn what works into a playbook we can localize (messaging, channels, lifecycle mechanics) without reinventing the system.

• Decide where not to grow: identify channels/segments/geos that look exciting but don’t compound, and cut early.

What we’re looking for

• Experience building growth in B2B SaaS with a real PLG component (self-serve or hybrid).

• Strong analytical instincts: you reason from behavior, cohorts, and conversion dynamics.

• Comfort working close to product: onboarding, activation, retention mechanics, pricing surfaces.

• Hands-on with growth tooling (analytics, CRM/lifecycle, landing pages, experimentation).

• Clear writing for conversion and lifecycle communication.

Who you are

• You think in loops and compounding systems, not campaigns.

• You care about activation quality, not vanity growth.

• You can operate in ambiguity and still ship a clean measurement + experiment cadence.

• You’re comfortable working directly with founders and leadership on what to prioritize and why.

Why this role is special

You’re not joining a marketing machine. You’re building it, with the product at the center. If we get PLG right, international expansion becomes replication, not reinvention.

The ride from startup to scale-up
Things will break, priorities will shift, and there won’t always be a playbook. You’ll wear multiple hats, ship fast, and learn faster. Some weeks will feel chaotic, some problems will feel bigger than your role. That’s the nature of the ride from startup to scale-up: if you need stability and structure, this won’t fit. But if you thrive on ownership, speed, and building from zero, you’ll love it here.

Why join us

• Be part of a product-driven team reinventing how legal professionals work.

• Join early and shape the foundation of a fast-growing, high-impact startup.

• Work in a place where hierarchy doesn’t matter — only the best ideas do.

• Collaborate with a top-tier team of engineers, researchers, and entrepreneurs.

• Competitive compensation, employee benefits and strong upside as we grow.

• An inspiring place to work in the heart of Rotterdam.

Shape the future of legal work with us.

Department

Product

Locations

Rotterdam