1. Prospect Research:
-Industry Identification: Identify target industries where our product/service fits best.
-Company Shortlisting: List companies within those industries that are potential leads.
2. Contact Information Gathering:
-Decision-Maker Identification: Use LinkedIn or other tools to identify decision-makers in the
shortlisted companies.
-Contact Details Collection: Collect email addresses and phone numbers using tools or
directly from company websites.
3. CRM Management:
-Data Entry: Update CRM with new leads and their contact information.
-Segmentation: Categorize leads based on industry, company size, location, etc.
4. Email Campaigns:
-Template Creation: Develop customizable email templates for different segments.
-Campaign Management: Use Apollo or similar platforms to manage email campaigns, track
open rates, and responses.
5. Social Media Engagement:
-LinkedIn Networking: Connect with potential leads and engage in conversations.
-Group Participation: Join relevant groups to identify opportunities and gather insights.