As a Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth.

Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact.

Key Responsibilities

Go-to-Market Strategy & Product Launch Leadership

· Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios

· Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders

· Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence

· Own executive-level readiness and accountability for successful launches and revenue impact

Strategic Messaging & Market Positioning

· Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership

· Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas

· Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative

· Ensure consistency and quality of messaging across all customer touchpoints and regions

Customer, Market & Competitive Intelligence

· Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction

· Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership

· Influence product strategy and investment priorities based on market opportunities and emerging trends

· Champion a customer-centric approach across the organization

Integrated Campaigns & Demand Strategy

· Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams

· Ensure alignment between product marketing initiatives and pipeline/revenue goals

· Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale

· Drive innovation in channels, storytelling, and engagement to accelerate growth

Partner & Ecosystem Marketing Leadership

· Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth

· Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes

· Build scalable partner enablement programs and frameworks to expand reach and market penetration

Team Leadership & Organizational Impact

· Build, lead, and mentor a high-performing product marketing team, fostering a culture of excellence, accountability, and innovation

· Define organizational structure, roles, and career development pathways

· Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making

· Influence senior stakeholders and drive alignment across functions and geographies

Requirements

· 10+ years of product marketing experience, ideally in SaaS, health tech, or similarly regulated industries

· Proven track record of launching products and driving market impact

· Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials

· A strategic thinker who’s equally comfortable getting tactical

· Excellent written and verbal communication skills

· Strong analytical mindset with experience using data to drive decisions

· Comfortable working cross-functionally in a fast-paced, ambiguous environment

· Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus

· Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms

· Microsoft Office experience required

Salary range of $150,000 to $210,000 dependent upon experience.