Digital Marketing Hero
In the position, you are responsible for the overall marketing strategy, brand positioning and communication strategy and its implementation. You will lift the department to a higher level, manage the projects and roll up your sleeves yourself. At PrivacyPerfect no day is the same, broadly speaking, the activities include:
Developing and implementing the (digital) marketing strategy and campaigns for lead generation
Research and identify potential leads through various channels, including online research, social media, and networking events
Managing the yearly budget for digital marketing activities
Drawing up and executing marketing (communication) plans and appealing campaigns for the various B2B target groups and verticals, including digital campaigns, email marketing campaigns, social media campaigns, affiliate marketing, online events, ABM campaigns
Translating the marketing strategy into lead generation, content, and social media activities.
Ensuring a powerful and distinctive brand positioning in the market, via various channels.
Working closely with product development, responsible for the preparation of all sales and marketing materials
Developing and executing lead strategy and campaigns. Increasing and qualifying marketing leads (MAL & MQL);
Daily management of PrivacyPerfect’s social media channels and following key events on the market
Further developing and optimising distribution channels and target group segmentation.
Development and execution of email marketing campaigns and newsletters such as our Weekly Digest, sent to nearly 2000 subscribers every week- Ultimately responsible for content marketing and PrivacyPerfect’s website.
Organising online webinars end-to-end, involving relevant key stakeholders
Preparation of all visual materials used for various content, campaign, and sales purposes (Photoshop or Canva)
Responsible for marketing reports primarily from Hubspot and Google Analytics.
You report to the CEO
You are sharp, accurate, hands-on and results-driven, quick to adapt and brimming with energy. We also expect you to bring the following experience and competencies.
At least 1-2 years of actual marketing experience within an IT scale up company and experience as digital marketing manager.
A completed college or university degree in the field of Bachelor's degree in marketing, business administration or a related field
Excellent written and verbal communications in Dutch and English
You are aware of the latest developments and have experience in the field of digital marketing campaigns.
Experience in lead generation and sales
Excellent communication and interpersonal skills
Ability to work independently and as part of a team
Strong organizational and time management skills
Proficiency in using lead generation tools and software
Proven track record of successful lead generation and sales
Experience in developing and implementing lead generation strategies
Knowledge of digital marketing and social media platforms
Ability to analyze data and make data-driven decisions
Working conditions (Hybrid)A competitive salary package