We want it to be accessible to shop without packaging, without extra effort, cost or time. We all know that we are constantly polluting our planet with large amounts of packaging waste, but we do not act on it, because it often takes too much effort. We want to make eco-friendly shopping as easy as going to the regular supermarket. At the moment we deliver groceries without packaging, by delivering them to your home in glass jars and collecting them again. Just like the milkman used to do: a filled bottle of milk and he took your empty bottles back with him. We call it 'Ecovenience': environmentally friendly and convenience combined!