Help shape the voice and growth of a category-defining climate tech start-up

At Paebbl, we’re on a mission to permanently remove CO₂ from the atmosphere and turn it into materials we need for the future. Inspired by the natural process of mineralization, we’ve developed a breakthrough technology that accelerates it by a factor of a million now ready to scale. Backed by world-class investors and built by a team that blends science, industry, and digital innovation, we’re entering a new phase of growth.

We’re looking for a Marketing Lead who’s excited to build and own marketing from the ground up.

You’ll report to our co-founder and CEO, work closely with our strong network of advisors, and have a real opportunity to shape our narrative, brand, and growth engine. If you want to be part of a purpose-driven, founder-led start-up doing meaningful work at global scale, -this is your moment.

What You’ll Be Doing

Growth & Positioning

• Own the end-to-end marketing strategy, working backward from commercial goals.
• Develop clear messaging and value propositions tailored to our buyers and markets.
• Activate both product-led and sales-assisted growth paths through thoughtful content, campaigns, and product storytelling.
• Design experiments to test and learn quickly across acquisition, engagement, and conversion channels.

Demand & Revenue Support

• Build and run a lightweight demand generation engine across inbound, lifecycle, community, and partner channels.
• Create content and tools to support the sales team.
• Help define and refine our ICP, key use cases, and buyer journeys across industrial and climate-focused audiences.

Marketing Operations & Execution

• Oversee the operation and optimization of core marketing tools and systems (CRM, CMS, email automation, analytics)
• Set up lightweight marketing ops: KPI tracking, growth experiment logs, content calendars, reporting dashboards
• Own and maintain our brand guidelines and tone of voice, ensuring consistency across all touch points
• Manage and collaborate with agencies and external partners to scale execution
• Organize and maintain marketing documentation, processes, and performance metrics
• Support the day-to-day execution of campaigns, including content creation, distribution, and performance tracking
• Work closely with cross-functional teams: product, science, talent, design to ensure alignment and impact

Your Profile

• 4–5 years of hands-on marketing experience.
• Proven success building and managing content workflows, performance metrics, and marketing campaigns from scratch.
• Strong writing and editing skills in English (native or bilingual proficiency), with an eye for clarity and tone.
• Strong proficiency with marketing AI tools.
• Familiarity with technical, complex products and the ability to translate them into compelling narratives.
• Experience with CRM tools like HubSpot, Salesforce and CMS platforms like Storyblok or WordPress.
• Skilled in using tools like Figma, Photoshop, or Canva for content and visual creation.
• Comfortable working in a fast-paced, ambiguous environment where priorities evolve.
• Confident juggling multiple projects and stakeholders while staying focused on outcomes.
• High attention to detail, with strong organizational and execution skills.

Bonus Points For

• Background in manufacturing, materials, or industrial B2B markets.
• Hands-on experience with performance marketing and paid media strategies.
• Understanding of climate science or carbon removal technologies.

Why Join Paebbl

• Build and lead marketing at the earliest, most influential stage.
• Work with an ambitious, curious, and mission-driven team.
• High autonomy and trust in your ability to own your domain.
• Remote-flexible work culture, with a strong sense of collaboration.
• Backed by long-term investors and supported by leading climate experts and advisor.
• Help shaping the marketing of a category-defining startup.

What We Offer:

• Competitive salary
• Stock option program participation
• Private healthcare insurance
• Annual training and development budget
• Annual wellness budget
• Unlimited days paid vacation
• Up to 6 months of compensated parental leave
• Standard pension scheme support

We are committed to creating a positive, inclusive work environment that respects all stakeholders, including our team, collaborators, customers, and partners. Our Code of Conduct reflects our dedication to maintaining a constructive workplace culture. Join Paebbl and be a part of a pioneering company at the forefront of the CO₂ removal and CO₂-negative materials industries.

Ready to make a real impact? Apply today and help us build a sustainable future!

Please note that successful candidates will be required to undergo professional reference checks and background screening prior to joining the company.

Please submit your CV in English.

Department

Brand & Marketing

Locations

Rotterdam, the Netherlands, Stockholm, Sweden

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