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Marketing Manager

Marketing & Communications
Rotterdam, Netherlands
Posted on Thursday, September 7, 2023

As Marketing Manager you are responsible for the positioning of within its segments (Gaming, RTC and Enterprise). In this role you’ll lead the marketing team (8FTE), while being responsible for developing and executing our marketing strategy to align with the growth goals and target markets targets. Within the marketing strategy you know how to differentiate between building and maintaining a strong brand within our verticals, while at the same time making sure our funnels are filled by planning and executing targeted campaigns.

You will collaborate close with the Product and Sales team to ensure our Go to Market is resonating with key audiences, while also closely working with our technical departments to make sure we translate our technical abilities to commercial values and that our target audience can easily onboard our platform. Through this you and your team will be the bridge between our technology and its potential users.

You’ll be expected to report on marketing objectives, execution of the strategy and progress towards our business goals within the management team and be a strategic thinker on how to bring to the next level, while managing the day to day of the marketing team.

Your responsibilities

  • Developing and executing marketing strategies that align with the company’s growth goals and target market.
  • Build out the brand in selected verticals, positioning ourselves following our marketing strategy.
  • Building and maintaining a strong brand image and ensuring consistency across all marketing materials and channels
  • Identify customer paint points, preferences, and market trends.
  • Leading and mentoring a marketing team, ensuring they are aligned with the company’s goals and performing optimally.
  • Monitoring and measuring the performance of marketing activities using relevant metrics and analytics tools.
  • Ensuring optimized marketing campaigns across digital channels, including social media, content marketing, email marketing, and paid advertising are realized to fill our commercial funnels
  • Collaborating closely a broad range of colleagues to align marketing efforts and support business objectives.