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Web Analytics Engineer



Data Science
Rotterdam, Netherlands
Posted on Wednesday, July 3, 2024

Company Description

It all started in 2007, with a pizza and a plan. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them. We’re a fast-growing SaaS company that allows you to take ownership of your career.

As a Web Analytics Engineer, you will be responsible for implementing and managing web analytics tools, gathering and analysing data, and providing insights to improve our data products & overall product adoption. Joining our growing Data Insights & Analytics team, you will work closely with our marketing, product, and development teams to ensure data accuracy, optimize data-driven business decisions for both Sana as well as our customers.

What you'll get:

  • Personal development. We believe that as our company grows, our people should be able to grow with us. We value learning and development opportunities for all our employees. So, from learning on the job to training and coaching, it’s all there. Together with your manager, you are in charge of your own personal growth.
  • Onboarding and buddy program. It’s always quite new and exciting to start your next adventure. We value a strong onboarding. You will be joining our general onboarding, will be introduced to a buddy, and will get a role-specific onboarding as well.
  • Entrepreneurial environment. We are a fast-growing international scale-up organization in software. We encourage initiatives and ideas from our people. We like to accomplish things together as a team.
  • Health and well-being. We believe that every employee should be at their best, that’s why we want to offer you private healthcare and a contribution to fitness subscription.
  • Extra benefits: We offer flexible working hours, a hybrid working schedule, Friday afternoon drinks, Weekly lunch with your team, and monthly social activities.

Job Description

What you'll be doing:

  • Configure and maintain web analytics tools and develop & maintain actionable dashboards and reports.
  • Collect and validate web traffic and conversion data.
  • Integrate analytics data with other data sources for comprehensive analysis.
  • Analyze web traffic patterns, user behaviors, and product performance.
  • Provide actionable insights and recommendations to improve user engagement and conversion rates.
  • Collaborate with marketing, product, and development teams to define key metrics and KPIs.
  • Assist analysts to pull the right data from the warehouse for visualization purposes.
  • Identify and troubleshoot data collection and reporting issues.
  • Support product teams in conducting A/B testing and other optimization experiments.


What you'll bring:

  • Bachelor’s degree in Computer Science, Data Science, Marketing, or a related field.
  • 2-4 years of experience in Web Analytics Engineering or a comparable role.
  • Strong proficiency in web analytics tools (e.g. Google Analytics, Adobe Analytics, etc., preferably PiwikPro).
  • Proficient with SQL and data visualization tools (e.g. Tableau, Looker Studio etc., preferably Power BI & DAX).
  • Familiar with HTML/JavaScript and related web technologies.
  • Strong analytical and problem-solving skills, ability to interpret complex data and translate it into actionable insights.
  • Experience with conversion rate optimization is a plus.
  • Detail-oriented with a focus on accuracy.

Who we are:

So, what does it mean to be a part of the Sana Commerce team?

  • Entrepreneurial. Sana Commerce exists today because a few people had a great idea and brought that idea to life.
  • Result-driven. We also know that being result-driven is about more than just KPIs. It’s about creating value, tackling challenges head-on, and supporting our colleagues in reaching their goals.
  • Customer-Centric. We’re in it for the long haul. Through good times and bad, we stick together because we believe in our product, our promise, and our people.
  • Team spirit. At Sana Commerce, everyone is eager to help their colleagues and success is always a team effort.
  • Learning mindset. Sana Commerce people are constantly looking to improve and challenge their existing knowledge base.

Job descriptions can be tough to interpret. Even if you may not tick all the boxes, please explain your motivation for the role of Web Analytics Engineer in a cover letter, we strongly encourage you to apply if you still feel like you are a great match for this role. Apply now!

Additional Information

#LI Hybrid