Coolblue is the company behind more than 350 online shops and seven physical stores. Coolblue's goal is to provide the very best customer service. Coolblue is the biggest online retailer in consumer electronics in the Netherlands and in Belgium. The company has an obsessive focus on customer satisfaction and this obsessive focus is recognizable in everything that Coolblue does: from the querky blue boxes in which they ship their orders, to the product pages which show the pros and cons of a product.