Senior Technical Sales Manager - North America
IT, Sales & Business Development · Full-time
Remote
CEAD is looking for a:
Senior Technical Sales Manager – North America
Acquisition in response to this vacancy is not appreciated.
US Citizen · Remote (US-based) · Full-Time
Reporting to: Global Head of Sales, CEAD Group
CEAD is expanding its presence in the United States and is working toward establishing a local facility!
CEAD is the global market leader in large-format additive manufacturing, with 260+ systems deployed across aerospace, research institutions, defense, maritime, transportation, interior design, architecture, and construction. Almost half of these systems are in North America, giving you a strong installed base to build on. We’re growing fast, and North America represents one of our biggest growth opportunities.
We’re looking for a technically strong sales and business development professional with the commercial acumen and drive to win new business and expand CEAD’s presence in North America. You’ll use your understanding of manufacturing processes and applications to advise customers, identify where CEAD’s technology adds value, and build compelling business cases. You’ll open doors, develop strategic relationships, and lead complex opportunities from initial discovery through negotiation to signed contracts, with a particular focus on aerospace, defense, and research institutions.
Your key contacts will include innovation directors, tooling managers, manufacturing engineers, program managers, researchers, business owners, and C-suite executives. You’ll manage six- and seven-figure deals through complex sales cycles, combining technical credibility, strong relationship-building skills, and the persistence and adaptability to win in competitive situations
Key Focus: Technical Sales / Business Development / North America
Level: Senior Level
Time Commitment: 1 fte
Your Activities:
- Connect Customer Needs with Technical Solutions
- Use your technical background to understand customers’ manufacturing processes, materials, application requirements, and business objectives, identifying where CEAD’s technology can deliver measurable value.
- Act as a credible technical consultant, supporting customers assess application feasibility, production benefits, and the business case for investment. Collaborate with application engineering on technical discovery, demonstrations, and validation, while retaining ownership of commercial progress and agreed customer next steps.
- Drive Revenue Across North America
- Own and grow your territory, managing the full sales cycle from prospecting and qualification through technical evaluation, proposal development, negotiation, and contract signature.
- Boost recurring accounts and win new customers. With a particular focus on aerospace, defense, and research institutions, while pursuing qualified opportunities in other industrial markets.
- Develop competitive deal strategies: build internal champions, understand decision criteria, differentiate CEAD’s value, and negotiate contracts that meet order intake and margin objectives.
- Keep opportunities moving through proactive follow-up and agreed customer milestones. Adapt your approach when deals stall, engage additional stakeholders, and find alternative paths to a successful close.
- Develop Funded Projects and Research Opportunities
- Identify government funding programs and research initiatives relevant to customers’ manufacturing needs and CEAD’s technology.
- Work with customers, universities, and industry partners to shape viable projects and establish a path from funding opportunities to equipment purchases.
- Build Relationships That Move Deals Forward
- Expand CEAD’s North American customer and partner network through proactive outreach, industry connections, and introductions to target accounts.
- Build relationships across customer organisations, engaging technical teams, program managers, procurement, budget owners, and executive decision-makers to secure support for investment.
- Develop partnerships within the aerospace and defense ecosystem that create access to new accounts, applications, and commercial opportunities.
- Engage universities, research centres, and principal investigators to develop equipment opportunities, collaborative research projects, and industry–academic partnerships.
- Manage Your Pipeline and Share Market Insights
- Maintain an accurate CRM pipeline with qualified opportunities, stakeholder maps, clear next steps, realistic close dates, and weekly reporting on progress, risks, and forecasts.
- Share customer feedback, competitive insights, and emerging application needs with CEAD’s product, application engineering, and marketing teams.
- Bring new ideas to the team, seek input from colleagues, and adjust your approach as you learn from customers and the market.
Your Profile:
- Mindset & Attitude
- You’re a team player, not a lone ranger. At CEAD, wins come from working as a team.
- Long sales cycles and slow procurement do not frustrate you – they’re just part of the game. You know how to stay in the fight when deals take quarters, not weeks.
- You are comfortable going deep with an engineer on an application problem, and when you don’t know the answer, you find it.
- You’ve built the right relationships; you know who to talk to and what to ask. You gather intelligence naturally, protect it strategically, and use it to move deals forward.
- Experience & Background
- 4/5+ years of B2B sales experience in industrial technology – think capital equipment, robotics, packaging, advanced manufacturing, automation, or custom-engineered systems.
- Demonstrated success winning competitive capital equipment deals, with direct responsibility for negotiation and contract closure.
- Proven track record selling complex, solution-driven products with long sales cycles (3–18+ months)
- Experience managing partners or building /agent/reseller network is required.
- Background in a startup or scale-up environment is a significant advantage – you know how to operate without a large support structure.
- Degree in Engineering or a technical discipline is a plus; Curiosity about new technologies and production processes is essential
- How You Work
- You’re a self-starter who thrives with autonomy and takes full ownership of your assigned territories and accounts.
- You know how to work independently, how to collaborate with the team and when to loop in the HQ team; you don’t need hand-holding, but you’re not a lone wolf. We work as a team
- You’re technically credible: you can have an engineering conversation, understand application requirements, and earn trust at the technical level.
- You’re organised and data-driven: CRM discipline, weekly reporting, and pipeline rigor are second nature to you.
- Willingness to travel extensively within North America and occasionally to CEAD HQ in the Netherlands. Valid US driver’s license required.
Why CEAD?
- Market leader with 260+ systems deployed globally- you’re selling a proven, differentiated product in a fast-growing category.
- Real ownership & Direct access to leadership – CEAD’s flat hierarchy means your ideas and market insights reach management
- International exposure: regular visits to CEAD HQ in Delft, trade shows across Europe and the US.
- A team of passionate people that are contributing to this manufacturing generational change
Interested?
Send your resume and a brief note on why this role fits to:
Andrea Baldolini (Head of Sales): andrea.baldolini@ceadgroup.com / Suda Klingenberg HR@CEADgroup.com
The organization
CEAD B.V., located in Delft (The Netherlands), founded in 2014 by Maarten Logtenberg (CTO) and Lucas Janssen (CEO). CEAD is a leading supplier of large scale thermoplastic composite 3D printing solutions. CEAD Solutions cover the widest range of stand-alone print heads, turnkey robotic solutions and gantry systems that are delivered and installed all over the world. CEAD develops unique technologies to print large format thermoplastic composite.
CEAD is market leader with more than 110 systems sold worldwide and it is keep focusing on the continuous development to keep leading the large scale 3D printing market with disruptive innovations.
CEAD is a fast growing company, where young, motivated professionals are working together with a lot of passion for technology and innovation. Driven to find creative solutions for all of CEAD’s customers and their applications in, among others, the maritime, construction, infrastructure, automotive and aerospace sectors.
CEAD is an organization that designs, prototypes and produces systems on serial production and deploys them on the market. CEAD is also a dynamic R&D environment where improvements are made to existing technology and the development of new technology is continuously sought.
Investing in R&D is a core objective for the company, as well as performing research with our customers in order to ensure that our technology is applied effectively with fast ROI.
Our solutions are generating a strong market demand and are continuously shaping the market. This trend has skyrocketed in the last few years and continues to do so. Since we are growing rapidly with a strong desire to further professionalize the processes and procedures, we are always looking forward to strengthening our team and see if we match!
Are you excited?
If you recognize yourself in this profile and are interested in joining us, fill in the form on our website or send your CV and Motivation to:
Why work at CEAD?
CEAD is proud of its international and divers team members. Additive manufacturer enthousiasts from all over the world have found their way to our office in Delft.
Our team reflects our global network of partners and clients. CEAD’s machines are operating in over 20 countries around the globe. You can find our machines from the USA to Malaysia.
Visit this Google Maps to view the location of our machines worldwide.