About the Role

We’re looking for a Demand Generation Manager (Paid Acquisition) to take full ownership of our paid marketing engine and support our lead generation goals. This is a hands-on, metrics-driven role focused on running high-performing paid campaigns, keeping our ad creatives sharp, and delivering steady, cost-effective growth.

You’ll also own SEO execution and collaborate closely with Sales and Product Marketing to align campaigns with commercial priorities.

• Plan, launch, and optimise multi-channel paid ad campaigns to meet leads and CPA targets

• Manage and improve SEO fundamentals to drive stable organic growth

• Execute and iterate on CRO initiatives to improve conversion rates across our funnel

• Refresh ad copy and creatives regularly, monitor performance, and introduce new ideas

• Own campaign reporting with insights on performance, wins, and opportunities

• Work closely with Sales and Product Marketing to align messaging and feedback loops

• Ensure accurate tracking, attribution, and event setup using GA4, GTM, and related tools

• Continuously test and learn to improve campaign effectiveness and ROI

Must-Haves

• Strong experience running Paid Ads / PPC campaigns in B2B SaaS

• Skilled in analytics, attribution, and performance reporting

• Solid grasp of SEO best practices and experience implementing them

• Comfortable with CRO testing and iterative conversion improvements

• Proficient in the following tools:

  • Google Ads, Microsoft Ads, Meta Ads, LinkedIn Campaign Manager

  • GA4, GTM, Hotjar or Microsoft Clarity

  • SEMrush, Ahrefs, or similar SEO tools
    
    

Nice-to-Haves

• A growth mindset with resilience to test, fail, and learn fast

• High attention to detail and strong ownership of performance metrics

• Comfortable working autonomously in a scale-up environment

• A natural experimenter who thrives on incremental wins

• Analytical thinker with a sharp focus on improving CAC and lead quality

• 4–6+ years of experience in digital marketing or demand generation roles

• Experience working in a B2B SaaS environment with measurable targets

• A strong track record of managing and scaling paid campaigns

• Data fluency and confidence in setting up, interpreting, and acting on analytics

• 25 days of paid time off per year (based on full-time)

• Work-from-abroad allowance of 30 working days per calendar year

• Hybrid work model: 3 days in our Rotterdam office, 2 days from home

• Commuting allowance of €0.23 per km for on-site days

• Access a generous training budget and support for your development

• Join a collaborative, international team that lives by the values: Be Hungry, Be Smart, Be Humble

You’ll be part of a lean, fast-moving marketing team in a scale-up that values initiative, experimentation, and results.